here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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A Call-To-Action (CTA) in a cold email is an instruction that pushes your prospect to take a specific action.
It helps to clearly communicate your message’s purpose and gives your target audience the next step to get value from your pitch.
So, how to write a good CTA that converts? 💰
→ Your CTA should be straightforward and give the exact details of the next step, such as a specific time. If you want to remove friction and make it easier for your prospect to take action, send a calendar URL (such as Calendly).
→ Instead of asking a vague question or being pushy with booking a meeting, you can start a conversation. This will put less pressure on your prospect and make them more likely to reply.
→ If you use more than one CTA, you might confuse your prospects, and they won’t take any action. By focusing on a single CTA, you can prioritize and push the action that will bring the most value to your business.
If you want to encourage your prospects to take action, check out this guide for the top CTA tips and get more replies 👇
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By doing multichannel outreach, you can connect with your target audience on their favorite channel, which boosts your reply chances.
And when it comes to preferred channels, LinkedIn is the place to be for most professionals, including your prospects.
But with 850M+ users, how do you find your target audience? 🤯
If you want to find and connect with your target audience on LinkedIn (without wasting hours on research), use the Boolean search.
Here are a few search options that will help you find highly convertible prospects:
To exclude a term from your search results, type “NOT” before the term.
Type “OR” between words to receive the results from either one term or the other.
To see results from all search terms, type “AND” between terms.
If you want to search for an exact phrase, enclose the phrase in quotation marks. Try to avoid curly marks and words such as “by”, “in”, or “with”.
To be even more specific, you can combine search terms using parentheses.
Pro tip: For the most accurate results, add operators in this order
Once you find your target audience on LinkedIn, the best way to get in touch with them is to make them approach you first. By building a strong personal brand, you can transform your LinkedIn into a source of leads and get 20+ qualified prospects per week. 🚀
If you want to get more customers through your brand, check out this exclusive course that will help you transform your LinkedIn into a $$$ machine. For free.
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Segmenting prospects allows you to focus your outreach efforts on the most qualified prospects rather than wasting time on leads that are unlikely to convert.
By segmenting your prospects, you can prioritize which level of personalization to use, which helps you to shorten your sales cycle.
Here’s how you can segment your target audience for the best outreach results:
In summary, segmenting your prospects allows you to target your sales efforts better, boost conversion rates, and improve efficiency. This can ultimately lead to more successful sales and business growth.
P.S. To find out how to find your most qualified prospects, check out the Top sales targeting tactics eBook. It will help you target the right audience when they are most likely to talk, which will boost your conversion rates. 👇
Take care,
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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Not getting replies from your Ideal Customer Profile? Maybe you’re reaching out to your target audience at the wrong time.
To get customers through cold outreach, you need to know exactly who’s your buyer persona and when they’re most likely to talk to you and buy your product/service.
So, when it’s the best time to reach out to your prospects?
Here are 3 sales targeting opportunities that you can use to book more meetings with your prospects:
Keep an eye on your ICP company's structural changes, as their growth can indicate a need for your solution.
For example, we pay attention to growing sales teams since our tool helps increase revenue with outbound. A growing sales team indicates that they need more efficient solutions to scale and achieve their targets, which is an opportunity for our SDRs to help them out.
An easy way to track these changes?
→ use the “Department headcount growth” filter in LinkedIn Sales Navigator 👇
When someone starts a new role, they might look to introduce new tools or services to increase performance in their first 90 days.
This is your opportunity to reach out to the newbie, explore their pain points, and offer help.
There are 2 ways you can track these changes:
→ set post notifications on the prospect's LinkedIn profile
→ add them to the Sales Navigator list and activate changes notifications 👇
If a company raised funds, that often means they’re planning to grow fast and have some money to spend.
That’s a green light for you as your solution can help them reach their end goal (and they have the budget for it).
Here are 3 ways to track your prospect’s fundraising activities:
→ follow their company on LinkedIn and turn on Sales Navigator’s notifications
→ use Google advanced search by typing: “site:nameofthesite ROUND”
→ use Crunchbase to identify leads that have raised funds recently 👇
Access this Sales Targeting Tactics eBook for free to make sure you reach out to the right prospects at the right moment 👀
You'll get:
✓ why you shouldn’t send cold emails to anyone
✓ 15 best opportunities to reach out to your prospects
✓ how to segment your prospects for the multichannel outreach
➕ example of a multichannel sequence with a 16% reply rate!
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By reaching out to the right people, you can open new business opportunities and ultimately generate more business revenue.
But, before sending out your campaigns, you have to find your prospects' email addresses and make sure that they are correct.
So, how do you find contact emails for your next outreach campaign? You can use email databases!
Here are our top 3 email database recommendations that can help you build, grow, and manage your leads list.
Why try it?
Why try it?
Why try it?
P.S. Check out this article to get other methods of finding prospects’ email addresses and boost your reply chances 👇
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To get your emails delivered to your prospect’s inbox, you need to make sure you contact verified email addresses.
Not checking if an email is valid before sending it exposes you to all kinds of email deliverability troubles. 😰
Low email deliverability = No emails in your prospect’s inbox = No replies = No growth opportunities
To find verified emails address fast and for free, check out this post where Lucas shared his free, step-by-step process via Google Sheets ⬇️
Take care,
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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Lots of people want their cold emails to look nice and appealing, almost like newsletters. But, cold email and inbound marketing email and two different things.
While marketing newsletters are more creative and eye-catching, a cold email structure should remain simple, just like a message you receive from your friend.
Here’s an example of how your cold email shouldn't look like:
What’s wrong with this cold email structure?
✘ the copy is hard to read because of the central alignment and unusual font
✘ the sales-y image catches the attention much more than the text itself
✘ it doesn’t look and feel personal, which makes prospects think it’s an automated email sent in a bulk
So, if you wanna get more replies, use this structure instead:
What makes this cold email structure successful?
✓ includes simple font with easy-to-read left text alignment
✓ the email is easily scannable because of the short paragraphs
✓ looks like an email that you’d send to a colleague, which increases the reply chances
To sum up, the main purpose of your cold email isn’t solely to grab attention. It’s also to provide value.
Focusing on the message rather than design gives your prospects the feeling that they received an email from another human, not a business → which makes them more likely to reply. 🔥
To find out what other outreach mistakes to avoid to book more meetings and grow your business, check out this article. ⬇️
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Doing agency outreach can be challenging as your entire business depends on getting replies for your clients.
So, how do you stay ahead of competitors with your cold emails and ensure high ROI for your clients? 🤓
Let’s tear down this email from lemlister of the week, Jack, that got a 15% reply rate and booked meetings for his client.
How to write a successful cold email like Jack? 🚀
#1 Make it easily readable
→ Since the majority of his leads are reading emails on their phones, he used 1-2 sentences per paragraph to keep the text easily scannable.
#2 Get straight to the point
→ He avoided the fluff and was straight away honest about his intent and “what’s in it” for the prospect.
#3 Use a familiar tone
→ Even though his offer is serious, the email sounds like it's coming from a colleague or friend.
A tip to do this is to write your email as a text draft to one of your colleagues which will add a more friendly tone.
#4 Approachable Call To Action
→ Adding a harsh CTA would make this email a bit stiff and sales-y. That’s why he kept his closing line clear but friendly by stating his appreciation for the prospect’s time.
If you wanna get the rest of his sequence and copy the structure to get more replies, check out this post 👇
P.S. You too can become the next lemlister of the week and boost your business visibility by applying here.
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Stuck on your cold email copy? You’re at the right place.
Join Becc Holland, cold email expert and Founder & CEO of Flip the Script, for a live cold emails teardown on Dec 13, 6 pm Paris time (12 pm EST). 🔥
She’ll tear down as many cold emails as she can and give you tailored advice on how to book more meetings.
You'll get:
✓ live tear-downs of real emails from lemlist family members
✓ tips on how to improve your emails to grow your business
✓ real-time answers to your email struggles
✓ a recording and recap of the session
P.S. To get free tips on how to get more replies and book more meetings, you can submit your sequence here.
Take care,
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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Pitch is the central part of your email where you can explain the value you can provide for your prospects to solve their pain points.
The goal of your pitch isn’t to sell, it’s to build a relationship. Why? Once you build a relationship and confirm the interest, it will be much easier to hop on the selling part.
Here are 3 steps to write a pitch that generates replies 🤓
→ add an example that will make you stand out from “fake” personalization emails and show your expertise on the subject
→ make them feel like you're there to help so they will feel more comfortable booking a meeting
→ add personalized text, images, and landing pages with videos that will get more attention and stand out from all the noise
Pro tip: If you want to make your cold emails stand out and book more meetings with prospects, check out lemlist.
In 2.5 minutes, you can create an ultra-personalized pitch with automated custom images, videos, and landing pages that will make your prospects instantly reply.
To sum up, the key to getting an answer from your prospects is to show them that you have a solution to their struggles.
For that, you should focus on how you write and structure your emails, as each line plays an important role.
That’s why we’ve prepared a step-by-step guide that can help you craft the rest of your email to your prospect’s needs for the best outreach results. 🏆
You'll get:
✓ what makes leads read and reply to cold emails
✓ the structure of the cold email that gets replies
✓ bad vs good cold email copywriting examples
➕ access to the cold email template with a 64% conversion rate!
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Not sure how to build a scaleable process to kickstart your business?
If you want to create an efficient sales funnel that brings conversions, this is an event for you. 🚀
Scott Caputo, Founder & CEO of Adamant Media, will join us on Tuesday, December 6th, at 5 pm Paris time (4 pm GMT/11 am EST) for a new Mastermind event. He’ll show you how to build predictable revenue through your sales funnel and boost your conversions!
You'll get:
✓ a guide to (re)defining your audience
✓ a breakdown of the model that brings $1M ARR in 12 months
✓ a framework for you to apply to your business
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Building a personal brand helps you to:
→ attract clients and earn more money
→ network with industry leaders
→ find a better job
But to get all these, you need to:
✓ set up a clear strategy for your brand
✓ know what works best for your audience
✓ stay consistent
That’s why we created a guide to make your LinkedIn profile stand out so you can build your audience, and transform views in $$$$
You'll get:
✓ proven strategies to go from 0 to 10K followers in 6 months
✓ exclusive posts structures & templates to write posts that generate thousands of views
✓ access to a Notion workspace with tons of resources & templates and an active cohort to get unlimited support
P.S. It's worth a few hundred dollars, but you'll have it for 0$! 😎
Take care,
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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If you’re sending cold emails but not getting replies, you might be targeting the wrong prospects. And reaching out to the wrong people translates into low reply and conversion rates → no sales → no business growth.
By clearly defining your target audience, you can:
✓ save time on people who’ll never become your customers
✓ automate lead generation by personalizing at scale
✓meet your customers’ needs more precisely
… which helps you give more value to the right people and generate more sales!
So, what’s the easiest way to find and research your target audience to get more replies? 🤓
From the list of your current clients, extract the ones that:
Don’t have any clients yet? Here’s how to find the best potential customers:
Once you have a list of your best (potential) clients, research their attributes and gather the common ones.
To find your perfect company fit and generate replies, follow this process:
Those attributes make your ICP, and you can use them when searching for new potential customers, as they will likely become your best clients too.
P.S. To find your prospect’s info easily and increase your reply chances, use LinkedIn search by following this guide.
Now that you have determined your ICP (the companies you want to work with), you want to figure out which employee to contact (= your buyer persona).
To save you hours of research and boost your reply chances, we’ve prepared this free, step-by-step guide to define your ICP and buyer persona:
You'll get:
✓ How to define the companies you want to target (your ICP)
✓ How to define the people you want to get in touch with (your buyer persona)
✓ How to segment buyer personas into tiers for best outreach results
➕ access to the buyer persona template that got us 20k+ customers
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Want to create a sequence that will boost your reply rates and get more meetings booked?
Here are the hacks from our live campaign tear-down that will help you generate sales.
Pro tip: To get the most out of these tips, open your campaign editor and make the changes as you read them. Time block 30 mins, and knock out one sequence you can send already this week and get lots of replies. 🚀
1️⃣ Add a pattern interrupt to your intro
→ start your email with a question to trigger curiosity
e.g. “hi {firstName} out of curiosity, {question}”
→ start with an icebreaker instead of a greeting to stand out
e.g. “Last night’s event was a blast! Remember when {situation}”
2️⃣ Make your copy relevant to your ICP
→ mention relevant targets to find common ground
e.g. “{ICP} generate 5-10 calls per week with these outreach templates”
→ use social proof to build credibility
e.g. “don’t take it from me, {competitorCompany} did {outcome} with {product}”
Pro tip: Give a dollar value to your message - count each word as 25 cents, and have a goal to keep it under a certain dollar amount to provide the most value in less copy.
3️⃣ Change your follow-up style
→ instead of asking if they got your email, ask for feedback
e.g. “hi {firstName} - any feedback on my email?” or “any feedback on the resource I sent?”
→ go multichannel to increase your reply chances
distribute the same message on LinkedIn without mentioning failed email attempts
Pro tip: try using voice notes or videos in follow-up to catch your prospect’s attention and get more replies.
4️⃣ Modify your breakup to leave people wanting more
→ include two links to content & LinkedIn
e.g. “Hi {firstName} looks like {offer} is not of interest right now. To help you out with {painPoint} here’s {content} that gave value to other people like you. Here’s my {linkedin} if it ever comes up.”
→ don’t be a digital beggar
if they finally don’t respond, give people leave behind to avoid positioning yourself as too pushy
5️⃣ Re-work your subject line at the end
→ write your subject line last after writing the email as it should be based on the value prop in your email
e.g. if the outcome in your pitch is getting a lot of video views, use the subject line “let’s get millions of views for {companyName}” - this will intrigue your prospect and make them open and read the rest of the email
Like this advice? Join 7k+ sales experts, entrepreneurs, and agencies to get more free outreach tips and boost your business growth 👇
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Since day 1, your feedback has been very valuable to us and helped us transform lemlist into the best sales automation tool on the market. 🔥
To make sure you get the most out of the tool, let us know more about your goals and needs when using lemlist.
If you want to shape the future of lemlist to deliver your best results yet, fill out this short questionary. 👇
Take care,
G and the team
